How to Run Ads on Telegram: A Complete Guide

Telegram has become one of the most popular messaging apps, with more than 800 million monthly active users. If you want to market your business, brand, or content, run telegram ads supply a great chance to reach a worldwide audience.

Unlike other platforms, Telegram’s ad method is designed to be privacy-focused, non-intrusive, and displayed only in public channels with 1,000 subscribers. This guide will walk you through the way to run ads on Telegram effectively.

1. What Are Telegram Ads?
Telegram Ads are sponsored messages that show up in large public channels with a minimum of 1,000 subscribers. These ads:

Have a 160-character text limit (no images or videos).

Include a clickable url to an external website, channel, or bot.

Appear only in large public channels (not in private chats or groups).

Maintain user privacy (no personal tracking or targeted ads).

2. Benefits of Advertising on Telegram
Massive Audience: Reach millions of active users globally.

Privacy-Focused: No private data tracking, so that it is a trusted platform.

Cost-Effective: You only pay per ad impression.

High Engagement: Telegram users are active and engaged, making ads effective.

3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, look at the Telegram Ad Platform at ads.telegram.org and signing in with your Telegram account.

Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region

Select the text and country in which you want your ad to show up.

Create Your Ad Message

Write a short and engaging text (max 160 characters).

Add a call-to-action (CTA) like “Join Now” or “Learn More.”

Include a hyperlink to your channel, bot, or website.

Select Target Channels

Telegram ads appear in public areas channels with 1,000+ subscribers.

You can select specific topics relevant for a business.

Step 3: Set Your Budget & Bid Price
Telegram Ads are powered by a cost-per-impression (CPM) model.

The minimum budget to own ads is €2 million ($2.1M), making it suitable for large businesses.

You bid per 1,000 ad impressions (higher bids improve placements).

Step 4: Submit & Launch Your Ad
Review your campaign settings.

Click Submit for Review (Telegram will see if your ad follows the rules).

Once approved, your ad will begin appearing in large public channels.

4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, you can still promote your business by using these methods:

1. Promote in Public Channels
Collaborate with Telegram channel owners to post ads or sponsored messages.

Find popular Telegram channels related to your niche.

2. Use Telegram Bots for Marketing
Create automated bots to have interaction users, respond to your questions, or provide promotions.

Many businesses use Telegram bots for customer care and product recommendations.

3. Create Your Own Telegram Channel
Build a residential area around your business.

Share valuable content, updates, and promotions to attract followers.

5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users to subscribe, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to maximize engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.

Running ads on Telegram could be a powerful approach to reach an incredible number of users, especially if you have a big budget. However, if you’re a company or startup, alternative advertising models like sponsored posts, bots, and organic growth can nevertheless be highly effective.